Unless you live in a cave (or you just not in to sports) you watched the biggest football game of the year yesterday; even if just to see the commercials. While most of the ads were funny or uplifting in some way, there were quite a few downers. And no other ad was more of a buzz-kill than the Nationwide ad about child safety. But, contrary to what you may feel about the ad, it's the best one. Why? Because it's the one everyone is talking about! It was an advertising success because it left an impression long after it was over. Odds are we'll be talking about this commercial for at least months to come. So, depressing as it is, Nationwide, you win! In case you missed it (or want to re-live it) here it is. Get a box of tissues....